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The Art of Campaigning

Introduction

Welcome to The Art of Campaigning (1:47)
Creating a learning environment (1:14)
What actually is a lobby and advocacy campaign? - part I (0:46)
What actually is a lobby and advocacy campaign? - part II (4:55)
Aiming for constructive engagement (14:31)
The content we will cover throughout this course (4:04)

Step 01: Be clear why your organisation exists

What to expect in Step #01? (0:51)
Building the base by knowing the ins and outs of your organisation (2:29)
Key terms and definitions (3:04)
Conceptual clarity is key (1:39)
Learning from others - part I (0:44)
Real life examples
Learning from others - part II (0:37)
Exercise: Vision and mission

Step 02: Know the people on whose behalf you work

What to expect in Step #02? (0:58)
Developing clarity about the people on whose behalf you work (3:34)
Understanding the context: Getting the basics right
Context analysis tool: The conflict map
Context analysis tool: The conflict tree
Context analysis tool: The conflict pyramid
Context analysis tools: The conflict onion
Context analysis tool: The timeline
Exercise: Develop clarity about the relationship between you and the people on whose behalf you work
Exercise: The elevator pitch

Step 03: Develop your campaign goal

What to expect in Step #03 (1:01)
Recap of what we have done so far (1:36)
Is a lobby and advocacy campaign the best way forward? (5:53)
Narrowing in on your campaign goal (1:33)
Additional tips for formulating your campaign goal (3:36)
Scope of concern versus scope of influence (1:59)
Exercise: Develop your campaign goal

Step 04: Know the decision-making process

What to expect in Step #04? (1:12)
Analysing the decision-making process (3:04)
Stages of the decision-making process (4:46)
Changing levels of visibility and influence (2:23)
Analyse the decision makers (4:53)
Exercise: Understanding the decision-making process

Step 05: Assess your organization for the campaign

What to expect in Step #05? (0:53)
Recap of what we have done so far (0:50)
Assessing your organisation for the campaign (6:20)
Exercise: Assess your own organisation

Step 06: Identify others working on the same campaign issue

Congratulations: You have reached the half-time mark of this course (1:06)
What to expect in Step #06? (1:16)
Identifying others working on the same issue (2:54)
Exercise: Assess others working on the same issue (9:47)

Step 07: Take key decisions for your strategy

What to expect in Step #07? (1:01)
The importance of developing a sound strategy (0:56)
Have another look at your campaign goal (1:08)
Taking key strategic decisions (7:53)
Exercise: Prepare your strategy (0:24)

Step 08: Develop your action plan

What to expect in Step #08? (2:22)
Putting down the cornerstones of your action plan (7:49)
Tools to stay on top of complex tasks (0:59)
Tools: The mindmap (9:17)
Tools: The Reflecting on Peace Practice matrix (21:57)
Options for activities (4:33)
Exercise: Develop your action plan (0:26)

Step 09: Develop your campaign material

What to expect in Step #09? (0:46)
Building up your toolbox (0:46)
Choosing and preparing your campaign material (2:30)
Endless possibilities to chose from
Additional tips to prepare your campaign material
Exercise: Prepare your campaign material
Extra: Case study from Nepal

Step 10: Implement your lobby and advocacy campaign

What to expect in Step #10? (0:59)
The importance of assessing potential risks associated with your campaign (1:30)
Which risks need to be assessed? (7:10)
Tool: The risk assessment matrix (3:01)
Exercise: Assess potential risks to your campaign
Developing risk mitigation strategies (3:33)
Exercise: Develop a risk mitigation strategy
One last check if everything is in place (1:17)
Annotated checklist for your campaign

Step 11: Monitor the progress, evaluate the results

What to expect in Step #11? (0:49)
Good practice depends on ongoing learning (0:49)
Key terms and the underlying concepts (2:38)
Monitoring progress (3:56)
Evaluating results (9:25)
Exercise: Prepare your monitoring and evaluation framework
Congratulations! (1:50)

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