Introduction
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Welcome to The Art of Campaigning (1:47)
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Creating a learning environment (1:14)
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What actually is a lobby and advocacy campaign? - part I (0:46)
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What actually is a lobby and advocacy campaign? - part II (4:55)
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Aiming for constructive engagement (14:31)
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The content we will cover throughout this course (4:04)
Step 01: Be clear why your organisation exists
Step 02: Know the people on whose behalf you work
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What to expect in Step #02? (0:58)
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Developing clarity about the people on whose behalf you work (3:34)
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Understanding the context: Getting the basics right
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Context analysis tool: The conflict map
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Context analysis tool: The conflict tree
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Context analysis tool: The conflict pyramid
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Context analysis tools: The conflict onion
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Context analysis tool: The timeline
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Exercise: Develop clarity about the relationship between you and the people on whose behalf you work
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Exercise: The elevator pitch
Step 03: Develop your campaign goal
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What to expect in Step #03 (1:01)
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Recap of what we have done so far (1:36)
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Is a lobby and advocacy campaign the best way forward? (5:53)
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Narrowing in on your campaign goal (1:33)
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Additional tips for formulating your campaign goal (3:36)
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Scope of concern versus scope of influence (1:59)
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Exercise: Develop your campaign goal
Step 04: Know the decision-making process
Step 05: Assess your organization for the campaign
Step 06: Identify others working on the same campaign issue
Step 07: Take key decisions for your strategy
Step 08: Develop your action plan
Step 09: Develop your campaign material
Step 10: Implement your lobby and advocacy campaign
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What to expect in Step #10? (0:59)
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The importance of assessing potential risks associated with your campaign (1:30)
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Which risks need to be assessed? (7:10)
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Tool: The risk assessment matrix (3:01)
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Exercise: Assess potential risks to your campaign
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Developing risk mitigation strategies (3:33)
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Exercise: Develop a risk mitigation strategy
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One last check if everything is in place (1:17)
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Annotated checklist for your campaign
Step 11: Monitor the progress, evaluate the results
